Managing Marketing campaigns on Amazon (worldwide)

Category: AMS Advanced

The complete guide on how to optimise AMS campaigns – Best practices

Below is a simple, but complete guide with best practices in managing AMS campaigns. The strategies that you will find here include the expertise that I’ve gathered along the years in working with AMS. These steps can be split in two: those to do before launching the campaigns; and those to do after launching the […]
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How to optimise your AMS campaigns for the Easter Sale Season

The Easter Sale Season is here, so we put together a couple of strategies to help you optimise your AMS campaigns. As this is a promotional event promoted by Amazon via many channels (Social Media, TV, etc.), we encourage you to follow these strategies to convert customers on the world’s third-largest retailer.     I. […]
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The New recommended budget feature in AMS

Since its beginnings, AMS has had issues showing which campaigns are out of budget daily. In an attempt to improve this, Amazon has introduced a new function into the AMS platform: the recommended budget feature. Here are a couple of the things you should know about it. 1. The new feature highlights all the AMS campaigns […]
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AMS or AMG – which Amazon marketing platform to use?

There’s been a lot of talk regarding what are the best type of ads to use from Amazon: AMS or AMG (AAP). We believe that everything depends on your objectives, so here is the information you need to know before taking a decision. Amazon Marketing Services: AMS The Amazon Marketing Services are paid digital advertising […]
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Sales attribution model in AMS explained

The sales attribution model in AMS is determining how credit for sales and conversions is assigned to the ads. It is a Click-based model, meaning that a sale will be attributed to a campaign only if the customer clicked on it before the purchase was made. To understand the sales attribution model in AMS better, […]
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Halo sales in AMS campaigns explained

The concept of halo sales in AMS means that the estimated total sales that you are seeing in your campaigns, are sales that the ads have influenced across all your brand products, not only the ones that you are promoting. This concept is crucial to understand when analysing the performances of your AMS campaigns. AMS […]
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AMS reporting tool has been updated to allow a date range view

Everyone working with AMS knows the limitations of the reporting side on this advertising platform. You can (could) only download the lifetime reports containing the data of all the campaigns since the moment they’ve started, until the date you have downloaded the reports. Amazon has just improved the AMS reporting tool, by giving users the […]
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Black Friday week – an Amazon scam to make you pay more for advertising?!

There is no secret that Amazon wants you to sell more and more on their sites and they use different strategies to help you do it. Encouraging price promotions, retail marketing placements, emails, social media ads, Google ads, and also AMG and AMS activities. All of these are promoted as “activities to help you sell […]
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Image of AMS and AMG in the purchase funnel - AmazonPPC

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