Category: AMS Advanced

The most valuable reports from the Amazon Advertising Console (AMS)

The reports from the Amazon advertising console have seen many changes in the last months. Some may say these are real improvements, others that they were launched prematurely and unfinished. I incline towards the latter. Below, I summarised each report that’s currently available. I included some details and suggestions about which one can bring the […]
Read More
Share:

Be careful when using the New Placement bid adjustments for Sponsored products

Amazon launched a couple of new features in their Advertising Console lately. On top of the Dynamic bidding features, and the new placements for Sponsored products Ads, they also enabled Placement bid adjustments that allow us to increase our bids depending on what placement we want to get (on top search or on product detail […]
Read More
Share:

Dynamic Bidding strategies for Sponsored Products in the Amazon Advertising Console (AMS)

Amazon added a new feature to Sponsored products ads called Dynamic bidding (or simply Bidding). This allows the system to optimise your bids based on how likely your targeting (i.e. keyword, product or category) is to convert sales.     In summary, here are the 3 features that Dynamic bidding enables us to do: Dynamic […]
Read More
Share:

The Black Friday and Cyber Monday that we know are dying

Amazon announced last week that Black Friday and Cyber Monday 2018 have [once again] generated the most amount of sales in the company’s history. While they haven’t provided us with exact numbers, this is no surprise for you either, right?!    “Black Friday and Cyber Monday continue to break records on Amazon year over year, […]
Read More
Share:

Black Friday week – an Amazon scam to make you pay more for advertising?!

There is no secret that Amazon wants you to sell more and more on their sites and they use different strategies to help you do it. Encouraging price promotions, retail marketing placements, emails, social media ads, Google ads, and also AMG and AMS activities. All of these are promoted as “activities to help you sell […]
Read More
Share:

New placement for Sponsored Products Ads

Continuing to improve their advertising platforms, Amazon is now testing a new placement for their Sponsored Products Ads. This comes right after they introduced the new Sponsored Brands placements and shows that the giant retailer is investing resources in bringing their advertising platforms to a new level. The new placement for Sponsored Products ads was […]
Read More
Share:

Headline Search Ads are now called Sponsored Brands in AMS Amazon Advertising

Amazon continues to make changes to their Advertising platform. From renaming AMS, AMG, AAP to a generic brand name, Amazon Advertising, to now renaming the Headline Search Ads to Sponsored Brands. The name isn’t the only change. Amazon has seriously improved the AMS platform in the last months by adding date range reporting, improvement looks […]
Read More
Share:

Amazon renamed AMS, AMG, and AAP to Amazon Advertising

Amazon just announced the uncover of their new name for all their marketing solutions: Amazon Advertising. This will replace the other brands in their portfolio: Amazon Marketing Services (AMS), Amazon Marketing Group (AMG) and Amazon Advertising Platform (AAP). Working towards creating a unified platform for their customers, Amazon has decided to rename their marketing brands […]
Read More
Share:
Image of AMS and AMG in the purchase funnel - AmazonPPC

Did you know that AMS ads appear only on Amazon?

Subscribe to our newsletter to be the first to learn more exciting things about Marketing on Amazon.

Congratulations! You have sucessfully subscribed.