The Amazon Advertising Holiday Guide for 2018

Posted by Dominic
On November 7, 2018
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

It’s that time of the year again when the shopping behaviour goes crazy and the sellers go fanatical. For most sellers Q4 and the Christmas holiday season is the highest period of the year with Black Friday and Cyber Monday breaking sales’ records year after year. While I’m curious to see if it will also […]

The complete guide on how to optimise AMS campaigns – Best practices

Posted by Dominic
On May 12, 2018
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

Below is a simple, but complete guide with best practices in managing AMS campaigns. The strategies that you will find here include the expertise that I’ve gathered along the years in working with AMS. These steps can be split in two: those to do before launching the campaigns; and those to do after launching the […]

How to optimise your AMS campaigns for the Easter Sale Season

Posted by Dominic
On March 20, 2018
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

The Easter Sale Season is here, so we put together a couple of strategies to help you optimise your AMS campaigns. As this is a promotional event promoted by Amazon via many channels (Social Media, TV, etc.), we encourage you to follow these strategies to convert customers on the world’s third-largest retailer. I. […]

A new look for Headline Search Ads (Sponsored Brands)

Posted by Dominic
On December 10, 2017
In AMS Fundamentals, AMS Learning Lounge

It was time for Amazon to revitalise the look and feel of the Headline Search Ads and they are currently in the process of doing it. You might have noticed it already: the featured products in the ad, now include not only the picture and part of the title of the products, but also the […]

The best keywords’ strategies for AMS campaigns

Posted by Dominic
On June 18, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

AMS targeting is mostly based on keywords, thus a good research on keywords is mandatory in every stage of the life-cycle of a campaign. Firstly, prior to starting any campaign (HS and/or SP, as PD ads cannot be targeted by keywords), you should understand who your audience is, your market, and what keywords and key-phrases […]

How to build a good keywords’ list for AMS

Posted by Dominic
On June 13, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

One of the most important factors that will influence the success of your Amazon Marketing Services campaigns is the list of keywords that you are targeting in each one of your ads. There are different ways to build a good keywords’ database. See below a few strategies that are specific to AMS. If you discover […]

Who approves Headline Search and Product Display Ads?!

Posted by Dominic
On June 12, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

One of the most stressful activity that you will face with AMS, is getting Headline search and Product display ads approved. If Sponsored Products ads are approved automatically by the system as soon as you launch them, these other two go through a review process where an Amazon team manually approves/disapproves them. Most of […]

How to create Product Display Ads (PDA) on AMS

Posted by Dominic
On June 11, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

Step 1 – Choose a targeting method Product – if you select this targeting method, you will be able to manually select what product pages to target (for example, you may want to target your competitors’ products). You can also decide to target your own products – do this if you are promoting a complimentary […]

How to create Headline Search Ads (HSA) on AMS

Posted by Dominic
On June 11, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

In this article we will look at the five steps involved in creating a Headline Search Ad (now called Sponsored Brands). Keep in mind that you cannot jump over these steps, so you’ll need to do everything in order. The system won’t show you the next step unless you have completed the previous one. Step […]

Page 1 of 212

Category: AMS Fundamentals